Look Alive Coffee Case Study: 1 Gallon Jugs for Cold Brew
Michael and Kelly Packard have always shared a passion for the hospitality industry. When they moved to Florida, they knew they wanted to find a way to get back into the industry while building connections in their new community.
As they got to know the Tampa Bay area, they noticed there were already several well-established coffee shops. Rather than opening another cafe, they saw an opportunity to support the businesses already serving their community. With a limited number of local coffee roasters, Michael and Kelly recognized a need they could help fill.
That opportunity led to the creation of Look Alive Coffee, a full-service roastery offering freshly roasted coffee, cold brew, equipment sales and service, and consulting and training for cafes throughout the Tampa Bay area. Through Look Alive Coffee, they've been able to combine their love for hospitality with their goal of building relationships and supporting other local businesses.
Their busy days are built around the delivery schedule of their products. They roast Monday through Thursday, deliver on Tuesdays and Fridays, and fit consulting and training services in wherever they can. With so much focus on expanding their business and helping customers, they don’t have time to second guess their packaging.
Early on, Michael and Kelly recognized an opportunity to expand their business by meeting a need among local coffee shops and bars. Smaller cafes often lack the space for a cold brew draft system, while bars looking to serve popular drinks like espresso martinis may not have the space or staff for an espresso machine. They saw an opportunity to grow their customer base by supplying cold brew and cold brew concentrate. Finding the right packaging was key. They wanted something that looked professional, was easy to transport, and worked well for their customers.
Before finding BASCO, Michael and Kelly sold their cold brew to customers in collapsible plastic jugs, which proved to be hard for customers to store. After searching for the right container, they landed on BASCO’s 1 Gallon Milk Jug, which has allowed them to sell cold brew by the gallon to customers every week. Michael and Kelly agree that this jug offers the perfect balance between looking professional and being functional, but price was the biggest factor in the decision. Even with shipping, they found BASCO’s pricing to be the best. What has kept them loyal to BASCO, though, is the customer service. When a product was out of stock, BASCO’s team quickly provided them with other options which helped keep Look Alive Coffee’s business moving without a delay.
If you are looking for a reliable packaging partner like Michael and Kelly were, this is your sign to choose BASCO. With 80+ years of experience in the industry, our team knows how to help you find the right packaging for your product. With no minimum order quantity, BASCO supports businesses of all sizes, from small startups to large operations. Place your order today and become part of the BASCO family.
Are you a fellow coffee lover? Click here to shop Look Alive Coffee’s freshly roasted blends to support a BASCO customer!